In the hay days of easy search engine optimization (SEO), and usually when you speak with an Internet marketing vendor, a general idea, you are walking with the fact that SEO is good for all, and this is the best silver bullet because the e-mail newsletters. Unfortunately however, it is just like every other form of marketing. Target marketing to specific audiences and measure ROI relative to other marketing techniques are as necessary as with any conventional means. It so happened, however - that the measurements and data collection is a known entity, and provides a much more specific and measurable data directly than most traditional means. The essence of this article, which will help you identify the three main data points that will help you evaluate your return on organic search campaign before you really delve into it.
Supply and demand
Measuring profitability in advance begins with keyword research on the demand side. In particular, you should answer the question,
"How many people are regularly searching for what I have to offer?"
Furthermore, the decision that the search call your products / services may be the essence of the question, since it will not always be what you call them. For you, it might be "air flow control nozzle, but a purchasing agent for the retail giant, which you are trying to seduce would call it" paint spray nozzle. " In a nutshell, people know your clients before, or at least willing to make educated guesses. Keyword research is their animal, but erring on the side of conservatism with a different number, provided that you, as a rule, a good rule.
If you are not familiar with the keyword research tools, Google Keyword Tool is a good place to start, or if you want a better keyword data and analytics, we can assume a set of software such as Web CEO or the Market Samurai. In any case, you'd better not spend more than $ 200 a piece of software. If you have some idea of how many people are searching for your keyword list, your next step is to start measuring the competition. Number of people who are on your site, and thus to cooperate with your company will have a direct relationship with you, as a high ranking in organic search engine placement. If there are more competitors for a particular keyword or phrase, then it makes sense that the success will be harder to obtain. Find some search users with strong competition will be the initial goal of any short campaign search.
Judging the competition is really a simple operation at first glance. First, look at how many results there are in the Google / Bing / Yahoo indexes for a particular keyword. Put this against the number of searchers, and you will be relevant to obtain measurable handle on things. It is obvious that your relationship search results will be better if this number is higher.
Look at each of the 10 results, which are currently held on the first page of your main keyword choices. Excel spreadsheet is a good option at the moment, and some software keyword research software will have a competitor tracking modules. In particular, care about a page of power, the general management area, and link profiles of each site. A number of specific areas and the total indexed links pointing to the site has a direct impact on the course of this site will be considered, and how much actual power until now. For more information, here, subscribe to seomoz.org ($ 79 per month) is worth the investment. Other analysis tools back link is, but it is a good standard base. Put them back in numbers to contact your own site and also to take stock. Assuming an equal base of content and internal optimization (something big assumption), backlinks, most likely, the difference in who ranks and who is not.
Search results page (SERP) Ranking
So, you have the keyword, adopted the campaign, and now you're somewhere in the ranking of the first few pages of the engine. Unfortunately, a significant part of search engine users (usually 9 out of 10) do not make it past the first engine, and your third page ranking on several important keywords, only to produce minimal traffic / sales increases.
Knowing this bit of statistics before going SEO can significantly increase the chances of success, just because you know that it is necessary for success. Several studies (including one of the surfacing Searchlight Digital Blog) concluded percentage of search users who choose results based on their order of appearance on the page of issue:
1 42.3% 11.92% 2 3 4 8,44% 6,03% 4,86% 5 6 7 3,99% 3,37% 2,98% 8 9 2,83% 10 2,97% 11.66% 12.56% 13.52% 14.48% 15.47%
Obviously, the first significant increase in the rating possible search traffic, and lists, which are shaped folds over the screen, users also have a higher chance of getting traffic. Even at that time, the user receives the bottom of the first page, click through rate decrease exponentially from the first page ranking. Simply put, if you know how many searched by keyword, multiply this number by click-through rate issue above what you would expect, and compare your site analytics. If she starts to match up, great! If not, then you can look twice at your numbers, as well as meta site names and descriptions that will sell search users on the idea of clicking through to your website above others.
Transformation
Conversion of the subject little attention among some SEOs that are sometimes more concerned to get people figurative front door, than to invite them inside for a cup of tea. At this point, one just need to measure activity on the website, which is most easily leads to a dollar bill. Ask yourself, what key performance indicators (KPI) indicate the success of your goals. If his sales, then track goals using analytics to measure sales directly. If it is lead generation, set the funnel to determine stages at which potential customers or donors can enter your information to contact you.
Nevertheless, a novice SEO and already afraid of all the tasks that have to do to choose the right keywords, we reserve the right keyword density and maintain the content originality? Worry no more - There are SEO tools available online to simplify the optimization problem.
Consider the task of writing content for your site, for example. You do not just sit down and write their thoughts away. It is important to target specific keywords and use them on your website pages to see if you can squeeze all the traffic you can get from the search engines.
In this connection, you can purchase a copy of Market Samurai, or go to the Google AdWord External Keyword Tool. Based on the keywords you yourself will make these SEO tools of creating a list of keywords, as well as other important information you can use to select the keywords you want to rank.
Another challenge is to check for originality. Making that you only publish original content on your site may be impossible to conduct without any tools at all. You do not plan to manually clean the entire Internet to check for duplicate content, does not it?
You've probably heard about the site copyscape.com name. You can check your article duplicates there. However, if you do not have the budget that the site charges for services, you can try articlechecker.com first. This is a free site can scan the network Google, Network Yahoo, or both.
As soon as he finds phrases that match the text entered in the large text field site, it will point to them. You can change your article, enter the modified content in the same field, and check again.
SEO tools are no different from brick and mortar tools such as hammer, saw and chisel. You must have the necessary skills to begin to use them. In other words, what ever tool you use, always keep in mind that these SEO tools - whether for free or purchased - will continue to rely on their mastery of the concept search engine optimization for you to use to best effect.
Gail Sickander is complete Internet Marketing and Business-Builder, which uses new technology to create online rapid growth of small and medium businesses. Kick start your online business with 7 FREE eBooks on internet marketing. Back to http://www.galesickander.com/, to get a free book today.
You have a beautiful website with great products, great guarantees, many comprehensive pages and great customer service. Unfortunately, Google and other search engines won't give your website high rankings.
There are several reasons why search engines do not list websites although they look great and offer quality content:
1. Your web pages are meaningless to search engine spiders
Search engines use simple software programs to visit your web pages. In general, search engine spiders won't see anything that is displayed in images, Flash elements, JavaScript (except for a few exceptions) and other multimedia formats.
If the main content of your website is displayed in images or Flash then your website can be totally meaningless to search engines. If your website navigation is pure JavaScript then chances are that search engines won't find the pages of your website.
Your website will look like a single page site although it consists of many different pages.
Solution: Check your website with IBP's search engine spider simulator to find out how search engine spiders see your website.
2. The HTML code of your web page contains major errors
Most web pages have minor errors in their HTML code. While most search engine spiders can handle minor HTML code errors, some errors can prevent search engine spiders from indexing your web pages.
For example, a tag at the top of your web pages could tell search engine spiders that they have reached the end of the page although the main content of the page has not been indexed yet.
Solution: Verify the HTML code of your web pages with an HTML validator tool. You can find an HTML validator in the free IBP demo version (IBP main window > Tools > HTML Validator).
3. The HTML code of your web pages doesn't contain the right elements
If you want to get high rankings for certain keywords then these keywords must appear in the right places on your web page. For example, it usually helps to use the keyword in the web page title.
There are many other elements that are important if you want to have high rankings. All of them should be in place if you want to get high rankings.
Solution: Analyze your web pages with IBP's Top 10 Optimizer. The optimizer will tell you in detail how to edit your web pages so that they will get top 10 rankings on Google and other major search engines for the keywords of your choice.
4. Your web server sends the wrong status codes
Some web servers send wrong status codes to search engine spiders and visitors. When a search engine spider requests a web page from your site then your server sends a response code. This should be the "200 OK" code.
Some servers send a "302 moved" or even a "404 not found" response code to the search engine spiders although the web page can be displayed in a normal web browser.
If your web server sends the wrong response code, search engine spiders will think that the web page doesn't exist and they won't index the page.
Solution: Use the search engine spider simulator mentioned above to find out which response code your web server returns to search engines. If the response code is not "200 OK", the spider simulator will return a warning message.
5. Your robots.txt file rejects all search engine spiders
If your robots.txt file does not allow search engine spiders to visit your web pages then your website won't be included in the search results. Some robots.txt file contain errors and search engine spiders are blocked by mistake.
Solution: Check the contents of your robots.txt file. In general, it is not necessary to use a robots.txt file if you don't want to block certain areas of your website.
Search engine spiders must be able to understand your web pages if you want to get high rankings on Google, Bing and other search engines. The tips above help you to make sure that search engine spiders see what you want them to see.
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2. Search engine news and articles of the week
Spam attack: Google search results manipulated?
"Alwil Software, maker of Avast anti-virus products, says it has uncovered a network that serves hundreds of fake links through hijacked Web sites to cheat Google search algorithms. [...]
One part is a network of at least 70 hijacked sites that attackers have filled with more than 500 links each. The links are only detectable by search engine bots, and they lead to hijacked Web sites that attackers want to boost in search rankings."
Editor's note: Check your web pages with IBP's search engine spider simulator to find out if there are unwanted links on your pages.
Google Google adds new features to real-time search
"We recently launched real-time search with Russian and Japanese, the first of the languages we plan to support. We want to bring you this functionality globally, so stay tuned as we add more countries. [...]
Starting this week we officially added MySpace content to real-time search. Now you can tap into the pool of news, photos and blog posts that MySpace users have chosen to publish to the world."
Survey: does Google make us stupid?
"I feel compelled to agree with myself. But I would add that the Net's effect on our intellectual lives will not be measured simply by average IQ scores.
What the Net does is shift the emphasis of our intelligence, away from what might be called a meditative or contemplative intelligence and more toward what might be called a utilitarian intelligence. The price of zipping among lots of bits of information is a loss of depth in our thinking."
Local SearchGoogle announces enhanced local listings test
"These enhanced listings allow business owners to highlight an aspect of their Local Business Center listing that they think best reflects what they have to offer their customers.
The business owner can choose to enhance the way their listing appears in search results by including a link to point customers directly to photos, videos, website, coupons, directions, menu or reservations signup."
Editor's note: these enhanced local listings cost $25/month and they mix paid and unpaid listings in Google's search results. It is currently only available in San Jose and Houston.
Search engine newslets
* Twitter traffic up 9% after Google real-time search launch.
* Google's latest Buzz privacy changes enable possible new exploit.
* Bing masking MSNBot as Internet Explorer or a rogue bot?
* Discussion: Google changes the site search command for image search.
* Can having dofollow comments on your blog affect its reputation?
* Google countersues haircutter company that brought on AdWords lawsuit.
* How to improve your Google rankings with Dilbert (comic strip).
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3. Success stories
Tell us how IBP helped your business and 250,000 readers will see YOUR website
Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.
Click here to tell us your story.
IBP
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4. Previous articles
* Bing about web spam - Is your website considered spam?
* Google AdWords: how to lower your costs while selling more
* How to get your breadcrumbs on Google's result pages
* How do synonyms in Google results affect your rankings?
* Official Google statement: how Google ranks tweets
* Study: does it pay to invest your time in long tail keywords?
* How to get in Google's real-time results
* View all past issues...
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